The "Skip Bad Idea" campaign for TDAmeritrade is designed to empower the audience to take ownership over their finances and get the very best advice. Each piece is comprised of two halves, the first half is a youtube blogging day trader giving you his bad trading advice. Running as pre-roll on the web, the viewer is given the opportunity to "skip bad idea" as opposed to "skip ad". Clicking the prompt reveals a TDA professional who reassures you that good financial advice is just as easy to find out there. If you're looking in the right place.
Director/ DoP: Dexter Brierley Agency: Havas