The LA Dance Project is a Los Angeles based contemporary dance company founded and run by Benjamin Millepied, once a principal dancer at the New York City Ballet and choreographer for Darren Aronofsky's “Black Swan”. The LA Dance Workout features dancers from the company and is a custom built online workout platform featuring over 35 custom choreographed workout videos designed using dance methodology to "revolutionize how you see your body". I directed and shot all 35 videos. “They are so beautiful” applauded Mr Millepied.
Director/DoP: Dexter Brierley Agency: Studio6 NY / BETC Los Angeles + Paris
A workout platform based around dance, we shot a series of improvisational dance performances and still photography as promotional content.
Along with 35 functional workout videos, I shot photography and additional video assets as promotional material for social media and blogs.